What is fresh food?

Made from whole ingredients

Fresh food starts with real cuts of meat, organs, and vegetables — not rendered "meat meal," powders, or by-products.

Minimally processed

Whether served raw or gently cooked, fresh food skips high-heat processing, keeping more of its natural nutrients intact.

Naturally high in moisture

Fresh food holds far more moisture than dry food — much like what pets would eat in nature — so it helps keep them properly hydrated.

Kept chilled or frozen

Instead of sitting on a shelf for months, fresh food is stored cold and served fresh — closer to how you'd treat real food for yourself.

Our Science

The science behind fresh feeding, real results proven from 10,000+ pets.

BUILT AROUND MEAT, THE WAY THEIR BODIES EXPECT

MORE OF THE NUTRITION ISABSORBED

MORE MOISTURE, BETTER HYDRATION

BGENTLER PROCESSING KEEPS NUTRIENTS INTACT

OFTEN LOWER IN CARBOHYDRATE

REAL FOOD TENDS TO BE MORE APPETISING

Take your pet quiz

Meet Our Vet Ambassador

Dr Lee Yee Lin

Vet Surgeon

Dr Lee Yee Lin is a veterinary surgeon with over 22 years of experience practising in Singapore and Australia, with a special interest in integrative and holistic animal care. She founded Gentle Oak Veterinary Clinic and continues to work with Mars Veterinary Health, IDEXX Laboratories, and AGeM Bio — but ask her what she's most passionate about, and she'll tell you it starts at home.

First, Do No Harm —
in the clinic, and in the bowl.

Read full story >

Raw vs Sous-vide

Same whole ingredients, same nutritional standard — the only difference is how they're prepared. Raw is uncooked; sous-vide is gently cooked. Both keep moisture and nutrients high, so it comes down to your pet's age, health, and sensitivity.

Raw

Uncooked whole ingredients, kept as close to a natural diet as possible. A great starting point for most healthy pets.

Best For

Healthy adult dogs and cats with no immune conditions

Maximum nutrient retention with nothing lost to heat

Natural dental benefits from edible bone

Sous vide

The same ingredients, gently cooked at a low, controlled temperature. Tender and easier to digest.

Best For

Sensitive stomachs, senior pets, or immunocompromised pets

Cats moving over from wet or dry food

A gentler step when transitioning from kibble to fresh

Not sure which suits your pet? Take the quiz to find out more, or chat with BB Support.

Take the quiz Chat with BB Support

Exploring Co-feeding?

We'll help you do it right.

Fresh is best, but some pet families may prefer mixing with other food types. As fresh and processed foods are digested differently, a gradual introduction is key.

Download our free co-feeding guide, where we walk you through introducing fresh at the right pace.

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Get a free nutrition report for your pet.

Tell us a little about your pet and we'll put together a personalised nutrition report — covering their specific needs, what to look for in their diet, and what fresh food could do for them. Free, no purchase needed.

We'll send it straight to your inbox. No spam, no pressure.