Fresh food, made simple to serve

Fresh food is easy to handle once you know the routine. A little planning ahead is all it takes to keep every meal fresh and safe.

STEP 1

STORE IN FROZEN

Breed, age, weight, health goals.

STEP 2

VIEW YOUR PLAN

Your custom meal plan.
Review and confirm.

STEP 3

SELECT DELIVERY

Weekly or fortnightly, to your door.

STEP 4

FRESH TO DOOR

Portioned, delivered,
ready to thaw and feed.

A note on refreezing. [Insert refreezing guidance here, e.g. we recommend not refreezing food once fully thawed, to maintain freshness and safety.] Still unsure about anything? BB Support is always happy to help.

Questions about feeding or storing?

BB Support is here to help. Message us any time and our friendly team will walk you through it.

Chat with BB Support →

How much to feed with ready recipes

Customised plans arrive pre-portioned, so this is just for ready recipes. Use your pet's weight as a starting point, then adjust to their activity and condition. These are guidelines, not strict rules, so check in with BB Support if you're unsure.

We'll send it straight to your inbox. No spam, no pressure.

Adult Dog / Cat

Puppies / Kittens

`Pet Weight`

`Daily Amount`

`Approx. Per Day`

Find your pet's daily amount

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413 g

per day

4 packs

per day

28 packs

per weeks

You ask, we answer

Why we do what we do, scientifically explained.

Whole oily fish — not extracted fish oil

Why: Whole oily fish delivers Omega-3s in a fresher, safer, and more natural form than extracted fish oil.

Leafy greens and microgreens only

Why: We keep the plant content focused and purposeful, using leafy greens and microgreens instead of filler ingredients.

The most important organ meats: Liver and Kidney carefully portioned

Why: Liver and kidney provide essential vitamins and minerals in highly absorbable forms, while careful portioning keeps the recipe balanced.

Bone paste OR eggshell powder = bioavailable/natural/digestible calcium source.

Why: We use bone paste or eggshell powder as a natural, bioavailable calcium source that is easier to digest than heavily processed alternatives.

Whole muscle meat, trimmed of excess fat

Why: Provides all the essential amino acids — the building blocks the body uses to build muscle, grow healthy fur, and support immune function. Easy to digest.

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