Having worked with multinational corporations across Hong Kong and Singapore, Kelly brings over 20 years of experience in sales and client relationship management. As Head of Customer Solutions and Partnerships at BOM BOM, she leads the customer solutions team in delivering reliable customer experiences while cultivating strong, trusted partnerships that reflect the company's commitment to excellence. Growing up with dogs, Kelly has always loved animals. She started as a Dog Show handler at the age of 12. Her passion for canine health has given her a deep understanding of the importance of balanced nutrition in supporting pets' overall well-being. Her Siberian Husky was among the first few in Singapore to transition to the BOM BOM diet. Having witnessed the positive transformation firsthand strengthened her belief in the power of fresh, nutritionally balanced meals. Today, Kelly is dedicated to raising awareness of the benefits of fresh feeding among pet owners, so that more pets can enjoy healthier and happier lives.

Regina is a graphic designer who got her start in the frozen seafood and food industry, working on packaging designs, some of which made it onto shelves in FairPrice. That experience taught her the basics of good design: keep it clear, keep it honest, and make sure it works in the real world, not just on a screen. At BOM BOM, she helps bring the brand to life through social media graphics, product packaging, EDMs, and printed materials, and supports pet photoshoots when needed. Her focus is on making sure every touchpoint stays clear, consistent, and true to what BOM BOM stands for, so pet owners can trust what they see.

Li Ning is a Procurement Executive specializing in strategic sourcing and supplier relationship management. She works closely with internal teams and suppliers to ensure the timely procurement of quality products and services. Passionate about continuous improvement, she enjoys optimizing procurement processes and building strong business partnerships. She is committed to delivering efficient, reliable solutions that support the organization’s long-term success.

As a Senior Operations Manager, Agnes oversees daily workflows and streamlines the supply chain to drive operational excellence and business growth. She draws on over 15 years of deep food manufacturing experience, which includes leading end-to-end logistics, QA management, and new facility setups across prominent industry players. By leveraging this extensive background, she effectively guides cross-functional teams to resolve complex bottlenecks and align daily operations with long-term strategic goals. Outside of her professional dedication, her anchor is Lucas, her 13-year-old senior Chihuahua. Caring for her tiny, aging companion has taught her profound patience, empathy, and adaptability—qualities she seamlessly translates into a resilient, steady leadership style. 

Eva brings over a decade of HR leadership experience across multinational corporations and growing businesses, with a strong passion for building end-to-end HR frameworks, policies and people processes that support sustainable business growth. She enjoys designing practical HR solutions that balance business needs with employee experience, while fostering a positive, collaborative and compliant workplace culture. Outside of work, Eva is an avid animal lover who shares her home with a Maltipoo puppy and has cared for both cats and dogs over the years. Her love for animals and people reflects her belief that trust, care and respect are the foundation of every meaningful relationship.

Sang Hee Park graduated magna cum laude with a Bachelor’s degree in Food and Nutrition Science from Duksung Women's University in Seoul. Sang Hee is also a nationally certified and licensed nutritionist who has been entrusted with Korea’s MFDS (Ministry of Food and Drug Safety) quarantine, food import and inspection processes. Her deep knowledge in nutrition is also bolstered by her half-decade long experience in R&D for whole foods and health supplement producers. She finds great fulfilment in helping pets who cannot choose their own food, while applying her holistic approach to natural and bioavailable nutrition. Sang Hee is trilingual in English, Korean and French.

Luciana Oliveira is a pet nutritionist with over 17 years of experience in pet food and animal nutrition. She holds a Degree in Veterinary Medicine, Master’s and Doctorate degrees in Veterinary Clinic of Small Animals (with a research focus on canine and feline nutrition) from São Paulo State University. She also completed her PhD in Animal Nutrition & Dietetics at Ludwig Maximilian Universität in Munich (Germany) in 2007. Luciana has authored more than 20 scientific publications on animal nutrition, 12 of which are published in international scientific journals. Since 2010, she has been a full member of the technical committee of the Brazilian College of Animal Nutrition (CBNA). She was a Professor and Researcher of the Undergraduate and Master's Programme in Veterinary Medicine at UNISA, in the area of Dog and Cat Nutrition. Her expertise in formulating and developing pet foods also includes R&D roles within pet food giants, Nestlé-Purina and Royal Canin.

Dr. Sara Lam graduated with a Bachelor’s Degree in Veterinary Science from the University of Sydney in 2012. She is a Certified Canine Rehabilitation Therapist (CCRT) and a Certified Veterinary Acupuncturist (CVA). After working both in Australia and Singapore, she has developed a strong passion for palliative care for geriatric animals and rehabilitation for animals who suffer from musculoskeletal and nerve injuries. She is currently running RehabVet Clinic, which is the first animal rehabilitation veterinary clinic in Singapore, founded in 2016. Spearheading the animal rehabilitation industry in Asia, Dr Sara has brought the first small animal Hyperbaric Oxygen chamber into Asia from the United States of America, giving new hope to medical conditions that were once impossible to treat. In addition to her groundbreaking work in rehabilitation, Dr. Sara maintains a keen interest in pet nutrition, recognising its profound impact on overall health and recovery.

Jason grew up in a large ‘family’ - living alongside as many as 12 dogs, an adopted British Shorthair cat and rescued ailing birds. Each pet nurtured his understanding of their holistic needs and behavioural drivers. It has been his lifelong dream to ensure every pet has a loving home and receives the care they need in return for their incredible loyalty. BOM BOM’s meals were initially constructed for Jason’s “co-pilot,” Kyubi, and have since evolved to cater to the needs of other pets. This forms the underlying DNA of BOM BOM's mission to provide deliciously personalised meals catering to every palette or nutritional requirement. Food is an important expression of love and Jason derives tremendous joy from seeing furkids enjoy their mealtimes. Borrowing from 20 years of professional research experience, Jason applies a nutrigenomic and data-driven approach to meal formulation. His knowledge on farming husbandry and passion for food science is central to BOM BOM’s procurement ethos, where only the most appropriate and ethically sourced ingredients are found in our pets’ meals. Jason is a certified pet nutritionist and works with progressive vets from around the globe to address dermatological, immunological, gastrointestinal and musculoskeletal issues through holistic nutrition. Outside of pet nutrition research, Jason vows to spend at least 60% of his free time with his family of 4 shiba inus and caring for his Japanese koi.