Bones. Offal. Meat.
The foundation of every bowl.

Pets live happier, healthier, longer lives when they have the right food in their bowls. But we believe you shouldn't have to be an expert to feed them like one. That's why our certified nutritionists formulate every recipe to NRC guidelines, from whole ingredients, with nothing hidden. The science is sorted, so you can feed with confidence.

Dogs and cats are carnivores. We help you feed them that way.

Carefully sourced, fully traceable

We know where every ingredient comes from and hold each to strict quality and food-safety standards. Nothing goes in the bowl that we can't stand behind.

Real pieces you can see

Whole cuts of meat, organs, and oily fish, kept visible rather than blended into an unrecognisable paste. Open a pack and you'll see exactly what you're feeding.

A protein for every pet

From everyday favourites to novel proteins like kangaroo, rabbit, and venison, so even pets with allergies and sensitivities have real options to rotate.

Made to feed your way

Fully customised meal plans built around your pet, or ready recipes you simply thaw and serve. However it suits you and your pet.

Every ingredient earns its place

No fillers, no synthetic supplements, nothing added for the sake of it. Here's what goes into every BOM BOM meal and why each one is there.

WHOLE OILY FISH, NOT FISH OIL

Omega-3s from fresh whole fish, not extracted oil that can oxidise and go rancid. Fresher, safer, more bioavailable.

LEAFY GREENS & MICROGREENS

A small, purposeful blend for fibre and prebiotics that feed healthy gut bacteria. Never filler.

LIVER & KIDNEY, CAREFULLY PORTIONED

Vitamins and minerals in their most absorbable form, the way a carnivore gets them in the wild. No synthetic supplements needed.

BONE PASTE & EGGSHELL, NOT BONE MEAL

Digestible calcium, so no undigested fragments in the stool. No bone meal, which can carry ash and heavy metals.

WHOLE MUSCLE MEAT

Complete protein to build muscle, coat and immunity. Whole cuts, highly digestible and readily absorbed.

NO GRAINS, STARCH, OR FILLERS

Most dogs and cats lack the enzymes to properly digest carbohydrates. We leave out grains, starch, and fillers to reduce digestive stress, inflammation, and weight gain, drawing energy from protein and healthy fats instead.

WHOLE OILY FISH, NOT FISH OIL

Omega-3s from fresh whole fish, not extracted oil that can oxidise and go rancid. Fresher, safer, more bioavailable.

LEAFY GREENS & MICROGREENS

A small, purposeful blend for fibre and prebiotics that feed healthy gut bacteria. Never filler.

LIVER & KIDNEY, CAREFULLY PORTIONED

Vitamins and minerals in their most absorbable form, the way a carnivore gets them in the wild. No synthetic supplements needed.

BONE PASTE & EGGSHELL, NOT BONE MEAL

Digestible calcium, so no undigested fragments in the stool. No bone meal, which can carry ash and heavy metals.

WHOLE MUSCLE MEAT

Complete protein to build muscle, coat and immunity. Whole cuts, highly digestible and readily absorbed.

NO GRAINS, STARCH, OR FILLERS

AND IS'S ALL NATURALLY HIGH IN MOISTURE

Fresh food holds 60 to 75% moisture, close to what pets would get from prey. That supports kidney and urinary health and keeps them properly hydrated, which matters most for cats, who rarely drink enough on their own.

Order Custom Meals

Cats & Dogs

Made for both, tailored to each

Cats and dogs digest food differently, so they shouldn't eat the same way. We formulate for both, and customised plans adjust to the pet in front of us.

Dogs, facultative carnivores

Meat-first, but with some flexibility. Dogs do best on a meat-rich diet and can handle a little plant matter alongside it.

How we tailor it

Recipes and portions matched to breed, size, and energy

From small apartment companions to active working dogs

Novel proteins for dogs with allergies

Cats, obligate carnivores

Meat is not optional. Cats must get key nutrients like taurine straight from animal tissue, and their bodies can't make them from plants.

Why it matters more for cats

Low thirst drive means dry food leaves them under-hydrated, a known factor in feline kidney and urinary problems

High-moisture meals help them take in water with every bite

Recipes built to tempt fussy eaters and sit gently on sensitive stomachs

Customised to your pet, or ready to go

Both are the same fresh, whole-ingredient food, formulated by our nutritionists. The only difference is how closely each meal is built around your individual pet, and how much you'd like us to handle.

RECOMMENDED

Customised Meal Plans

Ready Meals

The food

Fresh, whole-ingredient, nutritionist-formulated

The same fresh, whole-ingredient food

Portioning

Portioned to your pet's exact daily needs, split into the number of meals you feed. Just open a pack and serve

Standard portions you serve to suit your pet

Built around your pet

Recipes and amounts matched to their breed, age, weight, activity, and health needs

Balanced recipes for everyday feeding

Best for

Allergies, weight management, health conditions, and precise everyday feeding

Trying fresh food, simple everyday feeding, and topping up

Getting started

A short questionnaire about your pet

No personalised questionnaire, just choose and order

Ordering

Subscribe for automatic delivery, or order two weeks at a time

Get BOM BOM

Grab the meals whenever you like, no commitment

See Retail Locations

Bones. Offal. Meat.
The foundation of every bowl.

Every ingredient earns its place

WHOLE OILY FISH, NOT FISH OIL

LEAFY GREENS & MICROGREENS

LIVER & KIDNEY, CAREFULLY PORTIONED

BONE PASTE & EGGSHELL, NOT BONE MEAL

WHOLE MUSCLE MEAT

NO GRAINS, STARCH, OR FILLERS

WHOLE OILY FISH, NOT FISH OIL

LEAFY GREENS & MICROGREENS

LIVER & KIDNEY, CAREFULLY PORTIONED

BONE PASTE & EGGSHELL, NOT BONE MEAL

WHOLE MUSCLE MEAT

NO GRAINS, STARCH, OR FILLERS

AND IS'S ALL NATURALLY HIGH IN MOISTURE

A wide range of proteins to fit your pet’s needs

Cats & Dogs

Made for both, tailored to each

Dogs, facultative carnivores

Cats, obligate carnivores

Customised to your pet, or ready to go

Customised Meal Plans

Ready Meals

Questions about feeding or storing?

Chat with BB Support →

Bones. Offal. Meat.The foundation of every bowl.

Every ingredient earns its place

WHOLE OILY FISH, NOT FISH OIL

LEAFY GREENS & MICROGREENS

LIVER & KIDNEY, CAREFULLY PORTIONED

BONE PASTE & EGGSHELL, NOT BONE MEAL

WHOLE MUSCLE MEAT

NO GRAINS, STARCH, OR FILLERS

WHOLE OILY FISH, NOT FISH OIL

LEAFY GREENS & MICROGREENS

LIVER & KIDNEY, CAREFULLY PORTIONED

BONE PASTE & EGGSHELL, NOT BONE MEAL

WHOLE MUSCLE MEAT

NO GRAINS, STARCH, OR FILLERS

AND IS'S ALL NATURALLY HIGH IN MOISTURE

A wide range of proteins to fit your pet’s needs

Cats & Dogs

Made for both, tailored to each

Dogs, facultative carnivores

Cats, obligate carnivores

Customised to your pet, or ready to go

Customised Meal Plans

Ready Meals

Questions about feeding or storing?

Chat with BB Support →

Bones. Offal. Meat.
The foundation of every bowl.